At a glance
Prices in Australian dollars, checked September 2026.
| Brand | Price (A$) | Delivery to Australia | What's personalised | Preview before you pay | Made from a photo |
|---|---|---|---|---|---|
| Paperlake | $99 hardcover, $119 Keepsake, delivered | Up to 3 days to make, then up to 10 business days | The story, the people in it and the pictures | ![]() | ![]() |
| Wonderbly | From $64.99 | About 7 days express, 11 standard | Their name and an avatar, in a set story | ![]() | ![]() |
- Price (A$)
- $99 hardcover, $119 Keepsake, delivered
- Delivery to Australia
- Up to 3 days to make, then up to 10 business days
- What's personalised
- The story, the people in it and the pictures
- Preview before you pay

- Made from a photo

- Price (A$)
- From $64.99
- Delivery to Australia
- About 7 days express, 11 standard
- What's personalised
- Their name and an avatar, in a set story
- Preview before you pay

- Made from a photo

Which one is right for you?
Choose Wonderbly if…
A well-known name
Express in about 7 days
From $64.99
Choose Paperlake if…
Their own story
Pictures from their photo
Their family in it too
Formerly Lost My Name
Wonderbly began as Lost My Name, after its first book in 2013. That book is still sold, from A$64.99.
What is the Lost My Name book?
The child has lost their name and goes looking for it, one letter and one character at a time: a child called Leo might meet a lion, an elephant and an octopus. Every name makes a different story, but every child with the same name gets the same book. Wonderbly recommends it for ages 0 to 8, and you can preview all 22 pages before you buy.
Why people look for an alternative
Most often the child already has a copy. Or the buyer wants more than a name: the child’s own face in the pictures, or a story about something that happened to them, like a birthday, a new sibling or starting school, rather than a journey through the letters.
When Lost My Name is the right choice
If the child hasn’t had one, it is a safe, well-made first choice, and children enjoy finding “their” letters. It suits little ones who are learning their letters. For more alternatives, see every personalised book brand in Australia, compared.
The full comparison
What each does well, where each falls short, and our verdict.
What Wonderbly does well
Wonderbly (formerly Lost My Name) is the best-known name in personalised books and says it has 10 million happy readers. Its books are well designed and well made, and its range covers babies, children, families and adults, with titles for most occasions.
The avatar builder needs no photo. The Lost My Name book can be previewed in full, all 22 pages, and is printed and dispatched in 2 to 4 working days. Prices start at A$64.99, with a second book half price at the time of checking. Buyers rate it well: 4.5 on Trustpilot from 90,073 reviews, checked September 2026.
Where Wonderbly falls short
The personalisation is a template. You enter a name and build an avatar, and the story is the same for every child with that name. The child in the pictures is an avatar, so it looks like them only as far as the preset choices allow.
The story cannot be about something that happened to them, like a new sibling or a day at the beach. Delivery to Australia takes about 7 days by express or about 11 standard.
What Paperlake does differently
You tell us about the child: who they are, the people and pets around them, a real day you want kept. We write their story, and every picture is made from their photo. A person checks every page before it prints.
3 people are included and up to 6 fit in one book, $15 each from the fourth. You read the whole story and see the cover and the first two pages before you pay. The Hardcover is $99 and the Keepsake, which adds a 6-photo album and an online copy of the book, is $119, both delivered with GST included. Printed in Australia or New Zealand.
Where Paperlake falls short
We are newer than Wonderbly and do not have its track record or its reviews. A book made for one child is also less predictable than a fixed template, which is why you read it before you pay. If you’re still not happy with it, send us a photo and we’ll reprint it. No questions asked.
It costs more: $99 delivered, against Wonderbly’s from A$64.99. And Wonderbly’s express delivery is quicker: a Paperlake book takes up to 3 days to make, then up to 10 business days in the post.
The bottom line
Wonderbly is the reliable, well-known choice: a lower price, a wide range and quick express delivery. Its books are personalised by name and avatar.
Paperlake is for when you want the story to be theirs: written about them and the people around them, with every picture made from their photo. It costs more and comes from a newer company, and you read the story before you pay.
Sources
- Wonderbly Australia: Lost My Name: from A$64.99, all 22 pages previewed, printed and dispatched in 2 to 4 working days (checked 26 September 2026)
- Wonderbly Australia: delivery information: about 7 days express, 11 standard
- Wonderbly on Trustpilot: 4.5 from 90,073 reviews (checked 25 September 2026)

Paperlake publishes this comparison and is one of the two brands in it. We have tried to be fair to both, and suggest reading independent reviews too. See also compare personalised books in Australia.

