At a glance
Prices in Australian dollars, checked September 2026.
| Brand | Price (A$) | Delivery to Australia | What's personalised | Preview before you pay | Made from a photo |
|---|---|---|---|---|---|
| Paperlake | $99 hardcover, $119 Keepsake, delivered | Up to 3 days to make, then up to 10 business days | The story, the people in it and the pictures | ![]() | ![]() |
| Hooray Heroes | $69.99 | Shipped in 3 days (their claim) | Their name and a hand-drawn avatar, in a set story | Partial | ![]() |
- Price (A$)
- $99 hardcover, $119 Keepsake, delivered
- Delivery to Australia
- Up to 3 days to make, then up to 10 business days
- What's personalised
- The story, the people in it and the pictures
- Preview before you pay

- Made from a photo

- Price (A$)
- $69.99
- Delivery to Australia
- Shipped in 3 days (their claim)
- What's personalised
- Their name and a hand-drawn avatar, in a set story
- Preview before you pay
- Partial
- Made from a photo

Which one is right for you?
Choose Hooray Heroes if…
A hand-drawn look
Shipped in 3 days, they say
$69.99
Choose Paperlake if…
Their face, not an avatar
Their own story
Read it before paying
The full comparison
What each does well, where each falls short, and which to pick when.
Hooray Heroes review
Hooray Heroes draws its books by hand (“every detail hand-drawn”), and the look is warm and consistent. You build a cartoon version of the child with detailed avatar choices, and it goes into a set story. Its range now leads with books about dogs.
Its Australian site sells a book at A$69.99, often with discount codes, and says books are made in Australia and shipped in 3 days. It has 6,631 Trustpilot reviews averaging 4.2 (checked September 2026). If you value the hand-drawn look above a story of their own, it may suit you better.
Where Hooray Heroes falls short
The story is fixed, so the avatar carries all the personalisation, and an avatar can only do so much. It won’t look exactly like your child the way a book made from their photo can, and the story can’t be about something that happened to them.
What Paperlake does differently
You tell us about the child: who they are, the people and pets around them, a real day you want kept. We write their story, and every picture is made from their photo. Any name, spelled their way, goes into the story itself. A person checks every page before it prints.
3 people are included and up to 6 fit in one book, $15 each from the fourth. You read the whole story and see the cover and the first two pages before you pay. The Hardcover is $99 and the Keepsake, which adds a 6-photo album and an online copy of the book, is $119, both delivered with GST included. Printed in Australia or New Zealand.
Where Paperlake falls short
We are newer, with far fewer reviews than Hooray Heroes. A Paperlake Hardcover costs more than a Hooray Heroes book, and it takes up to 3 days to make, then up to 10 business days in the post.
A book made from a photo is less predictable than an avatar you built yourself. That is why you read the whole story and see the cover and the first two pages before you pay, and if you’re not happy with it, send us a photo and we’ll reprint it. No questions asked.
Which one for which situation
| Situation | Pick |
|---|---|
| The hand-drawn look matters most | Hooray Heroes |
| You want them to see themselves, not an avatar | Paperlake |
| A story about a real day, a new sibling or starting school | Paperlake |
| You have bought Hooray Heroes before and want a matching set | Hooray Heroes |
| The whole family in one book | Paperlake |
| Building the avatar is part of the fun | Hooray Heroes |
- Pick
- Hooray Heroes
- Pick
- Paperlake
- Pick
- Paperlake
- Pick
- Hooray Heroes
- Pick
- Paperlake
- Pick
- Hooray Heroes
The bottom line
Hooray Heroes is a hand-drawn template with an avatar; Paperlake is a story written for them, with pictures made from their photo. Both are fair answers to “I want a personalised book”.
Choose Hooray Heroes if the hand-drawn look matters more than how personal the story is, or you want a matching collection. Choose Paperlake if you want the child to be in the book. The trade-off is a newer brand and a higher price.
Sources
- Hooray Heroes Australia: A$69.99, “Made in Australia … shipped in 3 days”, “Every detail hand-drawn” (checked 25 September 2026)
- Hooray Heroes on Trustpilot: 4.2 from 6,631 reviews (checked 25 September 2026)
- How Paperlake compares brands

Paperlake publishes this comparison and is one of the two brands in it. We have tried to be fair to both. Comparing more brands? See compare personalised books in Australia or Wonderbly compared.

